Built by operators. For people who want freedom.
After years building our own online businesses, we found the model that unlocked the most financial, time and location freedom: customer-first brands. Since 2023 we have helped thousands of people build their own.
Why we started Freedom Club.
We met as three Australians who had built online businesses and used them to live and travel abroad. That freedom changed our lives, and we wanted to help others get it.
We saw a gap: almost no one was teaching people to build long-term, customer-first ecommerce brands, with a real community around them. So we built that, around freedom in every sense. Financial freedom, and the time and location freedom to live how you want.
From one dinner in Dubai to clients worldwide.
Follow the line from the night we met to the company we are today.
- Feb 2023Where it startedThree founders meet in Dubai
A mutual friend, Leo, introduced Austin, Will and Josh one by one, and the four of them had dinner at Leen's in Bluewaters. All three had left Australia and were living abroad on the back of their own online businesses. They hit it off straight away.
- Mar 2023Our first programFreedom begins
We started as Freedom, with our first program, the Six Figure Brand Builder course, and our Done With You coaching. We recorded the first version of the course ourselves, built on the long-term, customer-first brand strategy we had used in our own businesses.
- Apr 2023First clientWe got our first client.
Every client result since day one is still shared inside our community.
Apr 2023 - 2023First giveawayOur first giveaway
Our first giveaway flew one of our students to Rhodes in Greece, where we helped him build his online business live, alongside the founders. We also gave another student a free MacBook to get started.
- Oct to Dec 2023One team, one houseThe team moves to Bali
From October to December the whole team lived and worked together in Bali, building the coaching, the community and the systems behind them. While we were there, we flew another student out to stay and build with us. We filmed all of it for our YouTube channel, from life in the villa to a 4am volcano hike, and shared how we run our own businesses.
- 2024First eventsWe meet our clients in person
Our first in-person meetups brought clients and our team together in Melbourne, Sydney and on the Gold Coast. Meetups have been part of Freedom Club ever since.
- Jun 2024Version twoThe Freedom Formula launches
Version two of our training, rebuilt from everything we had learned coaching our first clients. It takes clients step by step from finding a product and building their store to email, Facebook and Google ads, then running and growing the brand.
- Sep 2024New nameFreedom becomes Freedom Club
We moved to the Freedom Club name and brand, keeping the same focus on client results and freedom in every part of life.
- Jan 2025Client experienceCoaching rebuilt around client feedback
We overhauled our coaching groups based on anonymous feedback from clients, so every new member gets personal support from their coaches. Our weekly Success Stories interviews with clients came back the same month.
Jan 2025 - May 2025PodcastFreedom Fridays launches
Will, Josh and Austin started a weekly podcast on our YouTube channel. Two seasons of unfiltered conversations about business, travel and the wins our clients were having.
- Sep 2025On the roadGold Coast and Sydney meetups
Back-to-back meetups at Burleigh Pavilion on the Gold Coast and in Bondi, Sydney, each starting with a morning run club.
- Oct 2025Free for everyoneThe free First Sale Challenge
We made it free to start. Our 30-day First Sale Challenge walks anyone through building their first store and getting their first sale.
- Feb 2026New companyFreedom Fulfilment launches
Our own fulfilment company, led by Josh, so our clients' stock and shipping keep pace with their growth.
- 2026Bigger every yearMeetups in all three cities again
Clients and our team met again in Melbourne, Sydney and on the Gold Coast.
- 14 Jun 2026New brandA new Freedom Club
The brand you see today, built for a company that now covers the full journey from first sale to scale.
- What is nextGoing global
Helping people all around the world build customer-first brands, from starting out to scaling, fulfilment, partnering and one day exiting. Ecommerce keeps growing, and so does the need for real community and time together offline.
How our brand has changed.
Three identities, one mission: from Freedom in 2023 to the Freedom Club you see today.
Our clients, in person.
Every year our clients meet each other and our team at meetups in Melbourne, Sydney and on the Gold Coast.
Clients meet each other and our team at the meetups we run in Melbourne, Sydney and on the Gold Coast. Tap a photo with a play button to watch the film.
Will, Josh and Austin.
William SchmarrCo-founder, Head of Sales and MarketingLeads sales and marketing, hosts our client interviews and co-hosts Freedom Fridays.
Meet William
Josh SchwerdtfegerCo-founder, Head of Freedom FulfilmentLeads Freedom Fulfilment, the company that keeps our clients’ stock and shipping ahead of their growth.
Meet Josh
Austin LovellCo-founder and CEOLeads strategy and the systems behind every program, teaches the Freedom Formula and coaches the brands we scale.
Meet AustinGet to know the founders.
Our podcast, where Will, Josh and Austin talk business, travel and life, unfiltered. Two seasons in 2025.
The values behind every client.
We build long-term brands that customers come back to, not quick stores that burn out.
Financial freedom, and the time and location freedom to live the way you want.
Our story is measured by client experience and client results, not our own numbers.
Live calls every week, an active community and in-person events, because nobody should build alone.
From your first sale to scaling, fulfilment and one day selling, under one roof.
We keep upgrading our coaching, systems and services so every client gets more than the last.
The people behind every client.
Coaches, brand builders, media buyers, creators and support, working across Australia and the world.
Leadership
6The people who run each part of Freedom Club.
NicoleHead of Operations
LiamHead of Sales
ChrisHead of Education
NickHead of Brands
LiamHead of Brand Builds
JimmyHead CoachCoaching
4Your coaches, from your first product to your first sales and beyond.
JessicaCoach
JoshCoach
PhilieCoach
SeanCoachSales
20The team that helps every applicant find the right program.
LiamSales Coach
AlexanderSales Development Rep
BraeSales Development Rep
DevinSales Development Rep
JackSales Development Rep
JordanSales Development Rep
LiamSales Development Rep
MarcusSales Development Rep
MikkelSales Development Rep
CooperAppointment Setter
FinleyAppointment Setter
HenryAppointment Setter
JackAppointment Setter
JayaAppointment Setter
JoshAppointment Setter
JyeAppointment Setter
KalanAppointment Setter
NathanAppointment Setter
TianAppointment Setter
TysxunAppointment SetterBrand Build
21The team that builds and runs our Built For You brands.
AnugrahaBrand Build
AnujStore Optimiser
AprilBrand Build
BilalBrand Build
CathleenBrand Build
EduardBrand Build
EfrenMedia Buyer
EliseBrand Build
GracielaBrand Build
KimBrand Build
LouieBrand Build
MarieBrand Build
MarielynBrand Build
MarinelBrand Build
MorreneBrand Build
PaulBrand Build
RemiBrand Build
SalumiBrand Build
SheilaBrand Build
StephenBrand Build
TanzeerBrand BuildOperations, media and support
7Finance, data, content and the day-to-day running of the company.
IanFinance Manager
AhsanVideo Editor
NeilOperations Assistant
ReynoldPhoto, Video and Editing
SamData Analyst
ShielaOperations Assistant
TriyogiVideo EditorYour brand. Your freedom.
Built with a team that has done it.
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