We build the brand.
You own the business. Our team builds your entire ecommerce brand: product, store, branding, launch campaigns and fulfilment, all done to a proven standard.
How we build your brand.
From kick-off call to launch, in under a minute.
Eight stages.
You approve every one. At each stage you get a reveal: what we built and why. Nothing goes live without your sign-off.
- 01Onboarding
- 02Products
- 03Branding
- 04Store
- 05Socials and email
- 06Ad production
- 07Live
- 08Handover and growth
- 01Onboarding
A kick-off call to understand you, your budget and your goals.
- 02Products
We research and validate the product line with data. You approve it.
- 03Branding
Name, logo, identity and positioning, revealed for your sign-off.
- 04Store
A conversion-focused Shopify store, built to our standard and revealed.
- 05Socials and email
Social profiles and email flows set up so every customer is captured.
- 06Ad production
Launch creative and campaigns ready to go.
- 07Live
Your brand launches, with our team watching the numbers.
- 08Handover and growth
You take the keys and keep working with us to scale.
Every stage, built by a specialist.
Approved by you. Here is what our team builds for you, and what you see at each stage. Example brand shown.
- ✓Demand checkedPeople already search and buy
- ✓Margin checkedRoom to pay for ads
- ✓Primary and two backup suppliersShown in your portal
Copper drinkware for people who host. Warm, crafted, made to be shown off.
- ✓Name and domainChecked and secured
- Logo and identityReady for your sign-off
- Brand guideFonts, colours and voice
- ✓Launch campaignBuilt in your ad account
- Creative round 1Ready for your review
- ✓Product revealApproved
- ✓Brand revealApproved
- ✓Store revealApproved
- Ad revealWaiting for you
- LaunchAfter your sign-off
From kick-off call to a brand that sells.
One team, one flow. You make the decisions, we do the work in between.
Kick-off call: your budget, goals and taste.
Products, branding, store and ads, each owned by a named specialist.
You see every stage and approve it before anything goes live.
Your brand goes live with our team watching the numbers.
Stock and shipping handled, through suppliers or Freedom Fulfilment.
12 months of coaching to scale what works.
See your build, live, from day one.
Every Built For You client gets a private portal. Click through an example brand below. The data is a demo, so the links are locked.
Latest updates
- Welcome flow built and activated 2h ago
- Instagram feed populated, 18 posts and 6 reels Yesterday
- Ad creative round 1 ready for your review Yesterday
- Store reveal approved 3 days ago
Your team
- OnboardingDays 1 to 7
- Product selection3 researched, 1 winner plus 2
- Brand creationName, logo, colours
- Store developmentRevealed and approved
- Social mediaIn progress
- Email marketing3 of 5 flows live
- Ad productionRound 1 in review
- LaunchDay 50
Only a handful of things need you. Tick them off as you go.
Daily sales and ad spend
Name options, logo suite, palette and type in one document.
Your finished store on desktop and mobile, walked through on a call.
Your first 30 days of posts, laid out as they will go live.
Every ad, script and angle for Meta and Google, with the launch plan.
Most stores start with the product.
Ours start with the customer. It is the first step on the path to a global brand. You prove demand with local suppliers, then go custom and scale with our own fulfilment company behind you, instead of betting everything on stock up front.
- 01Find the underserved customer
Start with people, not products. We look for customers a busy market is serving badly: gaps in the reviews, unmet needs, angles nobody is using.
- 02Prove demand before you spend
Real sales before real stock. Launch with vetted local suppliers, so customers get fast delivery and you hold no stock while the product proves itself.
- 03Build a brand they choose
A reason to buy from you. Branding, offer and store built around that customer, so you stand out from the hundreds of stores selling something similar.
- 04Launch with the right angle
Ads that speak to one person. Creative and messaging aimed at the problem your customer actually has, tested until the numbers work.
- 05Own it and scale
Your product, your packaging. Once a product is proven, move to custom product and branded packaging through Freedom Fulfilment, our own fulfilment company, and scale into new markets.
Test first.
Then risk the stock. Typical dropshipping is cheap to start but hard to build a brand on. Ordering stock up front builds a brand but risks it all before a single sale. Our model takes the best of both.
| Typical dropshipping | Ordering stock up front | Customer-first brand | |
|---|---|---|---|
| Cost to launch | Low | High, stock paid up front | Low, no stock until proven |
| If a product flops | Move on, nothing built | Stuck with the stock | Test the next one, no stock lost |
| Built around a real customer | Sometimes | ||
| Product quality | Hard to control | Controlled | Vetted suppliers, then your own custom product |
| Shipping speed | Often weeks | Fast once stock lands | Fast, from local suppliers |
| Customer trust | Low | Builds over time | Builds from day one |
| Margins | Thin | Better at volume | Improve as you go custom |
| Long-term value | Rarely a lasting asset | A brand, if the stock sells | A brand built to keep and grow |
Built in 60 days. Coached for 12 months.
Our team creates your brand in around 60 days, then coaches you for 12 months to scale it. You also get everything in Done With You and the full course.
- Private onboarding Zoom call
- Custom brand built for you
- Weekly check-in calls during build
- Products sourced and selected
- Store, emails, ads done for you
- Dedicated local account manager
- 1:1 ad launch session Zoom call
- Welcome call from head coach
- 12 month coaching access
- Private 1:1 coach chat support
- 20 weekly group coaching calls
- Product, store and ad review
- Access to private fulfilment agents
- Results-based guarantee
Built, launched, then grown with you.
This is not a store handed over and forgotten. After launch, you keep working with our team to grow it.
- A named specialist owns each stage: products, branding, store and ads
- A reveal document at every stage, with nothing going live without your sign-off
- Your own client portal to follow progress in real time
- Sourcing handled by our team, with a primary and two backup suppliers for your products
- Coaching after handover so the brand keeps growing
Built for people who want a real business.
- You want a business of your own, not another side hustle
- You are ready to invest in yourself
- You will follow a proven process
- You want a real brand you can be proud of, not a quick flip
- You want money fast with no work
- You are not ready to invest in a business
- You would rather do it your own way than follow a process
- You want a store to flip, not a brand to keep
Profitable sales, or we keep working for free.
We are backing the system we build for you with a results guarantee.
We take the risk with you. Our team continues working until the agreed outcome is reached: profitable sales. This includes continued ad optimisation, new creatives, product adjustments, store revisions, CRO recommendations, strategic guidance, and ongoing support, at no cost.
- Product research, selection and validation
- Store build and optimisation
- Creative development
- Ad setup and launch
- Ongoing optimisation
- Performance troubleshooting and improvements
- Approve the store and products within the agreed timelines
- Use the products and creatives provided by our team
- Launch ads using the recommended budgets and settings
- Follow the optimisation advice from our team
- Provide timely access to ad accounts, store, and tracking tools
- Maintain active communication with your assigned strategist
Three ways to work with us.
Pick the one that fits how you work.
| Done With You | Scale With You | Built For You | |
|---|---|---|---|
| Who builds the brand | You, with our coaches | You, with one dedicated coach | Our team, you approve every stage |
| How you are coached | Group coaching calls and private 1:1 coach chat | Weekly one to one sessions with the same coach | Weekly check-ins during the build, then 12 months of coaching |
| Where you start | From scratch | From scratch, or a live store | From scratch |
| Best for | Learning the skills for life, around a job | One person accountable for one store, or scaling a brand already selling | Busy people who want it built properly |
| How long | 12 months of coaching | Six months one to one, twelve months of support | Around 60 days to build, then 12 months of coaching |
| What we commit to | Profitable sales within 60 days of launch, if you follow the method | Extra coaching time until your first milestone, if you meet every condition | We keep working until your store makes profitable sales |
Questions about Built For You.
Around 60 days from your kick-off call to launch. The exact timing depends on how quickly you approve each reveal.
Very little. You join your onboarding call and weekly check-ins during the build, and approve each reveal. Our team does the build itself.
Yes, at every stage. Products, branding, the store and the ads each come with a reveal. Nothing goes live without your sign-off.
Our in-house team. A named specialist owns each stage, and a dedicated account manager is your main contact the whole way through.
In your own client portal. It shows your build progress, your tasks, your products and every reveal, updated as our team works.
Our sourcing team selects a primary supplier and two backups for each product. You can see all three in your portal.
You can start with reliable suppliers, then move to Freedom Fulfilment, our fulfilment company, when you are ready to scale.
You keep working with us. Built For You includes 12 months of coaching to grow the brand, plus everything in Done With You and the full course.
Yes. The brand, the store and the ad accounts are yours. We build it, you own the business.
We back the system we build with a results guarantee. If the profitable sales do not come, we keep working on it with you for free. The full terms are on our guarantee page.
Yes. Payment plans are available. We go through the options on your call so you can pick what suits you.
Your brand. Your freedom.
Built with a team that has done it.
Apply in two minutes. Our team reviews every application and replies within one working day.